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Social media and firm performance: a review

In: A Research Agenda for Mergers and Acquisitions

Author

Listed:
  • Paige Costanzo
  • Christine Kirkland

Abstract

Social media is an increasingly common tool to disclose information and engage with shareholders, but research on whether shareholder or other stakeholder reactions on social media impact firm performance remains limited. We review and summarize existing research on the relationship between social media and firm performance. The findings provide evidence that social media activity internal and external to a firm can impact performance. While reviewed research identifies a positive effect of social media on firm performance, it is mostly based on internal firm and positive or informational messages. We discuss implications and opportunities for acquisition research.

Suggested Citation

  • Paige Costanzo & Christine Kirkland, 2024. "Social media and firm performance: a review," Chapters, in: David R. King & Olimpia Meglio (ed.), A Research Agenda for Mergers and Acquisitions, chapter 5, pages 105-122, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:22671_5
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    File URL: https://www.elgaronline.com/doi/10.4337/9781035319077.00014
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