IDEAS home Printed from https://ideas.repec.org/h/elg/eechap/21982_50.html
   My bibliography  Save this book chapter

Introduction on marketing

In: EU Banking and Financial Regulation

Author

Listed:
  • .

Abstract

Retail investors tend to be unaware of the precise nature and scale of the risks they are exposed to on the financial markets. They may therefore make sub-optimal investment decisions. In addition, retail investors typically rely on intermediation in the form of investment product distribution (sale and advice), which is vulnerable to significant risks of conflicts of interest. These conflicts of interests may yield results that are not in the best interests of the investor. The above-mentioned issues become even more acute in the context of distance marketing of financial services and investment products. The EU retail market regime intends to deal with these problems through a number of measures which aim to increase the protection of retail investors. Most of these measures are product-specific pieces of legislation.

Suggested Citation

  • ., 2024. "Introduction on marketing," Chapters, in: EU Banking and Financial Regulation, chapter 50, pages 504-506, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:21982_50
    as

    Download full text from publisher

    File URL: https://www.elgaronline.com/doi/10.4337/9781035301959.00069
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Law - Academic; Law - Professional;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:elg:eechap:21982_50. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Darrel McCalla (email available below). General contact details of provider: http://www.e-elgar.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.