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Why do you need to know your objective before you fail to achieve it?

In: Taking the Fear Out of Data Analysis

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Abstract

This chapter starts by stressing the importance of setting analysis objectives. Next, it distinguishes among different foci of analysis as reflected in description, estimation, and hypothesis testing, respectively. Lastly, it looks at the various factors that influence the choice of analytical procedures, highlighting the conditions favoring the use of parametric versus non-parametric statistics.

Suggested Citation

  • ., 2023. "Why do you need to know your objective before you fail to achieve it?," Chapters, in: Taking the Fear Out of Data Analysis, chapter 5, pages 59-69, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:21883_5
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    Cited by:

    1. Niu, Ben & Mvondo, Gustave Florentin Nkoulou, 2024. "I Am ChatGPT, the ultimate AI Chatbot! Investigating the determinants of users' loyalty and ethical usage concerns of ChatGPT," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).

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