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Virtual tourism experiences: exploring the concept and key elements

In: Handbook of Experience Science

Author

Listed:
  • Wenqi Wei
  • Melissa A. Baker

Abstract

Drawing on the four-archetype model of service innovation and the experiencescape, this chapter explores the concepts and the key elements of virtual tourism experiences (VTEs). Originating from the trend of digitalizing customer experiences (the output-based archetype), VTE refers to the process that hosts can live stream experiences from all over the world and customers don't leave home but interact with the host constantly and synchronously (the process-based archetype). Individual customers and hosts evaluate the value of VTE in their social context and sensemaking (the experiential archetype). The operation of VTE requires resource integration and totality (the systemic archetype). From the perspective of experiencescape, this chapter also identifies three unique elements that constitute VTE, including the technology component, the social component, and the physical component. This chapter contributes to deepening the understanding of VTE and providing implications about how to evaluate, analyze, and design VTE in practice.

Suggested Citation

  • Wenqi Wei & Melissa A. Baker, 2024. "Virtual tourism experiences: exploring the concept and key elements," Chapters, in: Joseph S. Chen & Nina K. Prebensen & Muzaffer S. Uysal (ed.), Handbook of Experience Science, chapter 5, pages 55-70, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:21746_5
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    File URL: https://www.elgaronline.com/doi/10.4337/9781803926902.00011
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