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Promoting LOHAS experiences on a coffee farm

In: Handbook of Experience Science

Author

Listed:
  • You-De Dai
  • Giun-Ting Yeh
  • Pi-Lien Yang
  • Yuan-Chiu Chen

Abstract

In reference to a travel segment promoting the lifestyles of health and sustainability (LOHAS), this chapter examines the tourist experience on a coffee estate, involving serious leisure, co-production, and happiness. Using a questionnaire probing the tourists’ visiting experience on a coffee estate in Taiwan, this chapter finds that serious leisure will positively affect the willingness to co-produce. Meanwhile, co-production will positively affect the LOHAS and happiness. This chapter confirms that the higher the degree of an individual’s participation in co-production on a coffee estate, the more happiness can be generated. Lastly, regarding the benefits of customized activities, a coffee estate will provide an opportunity to learning coffee-making skills along with the technology used in the coffee-making process, leading to an intense level of serious leisure pursuit and LOHAS living.

Suggested Citation

  • You-De Dai & Giun-Ting Yeh & Pi-Lien Yang & Yuan-Chiu Chen, 2024. "Promoting LOHAS experiences on a coffee farm," Chapters, in: Joseph S. Chen & Nina K. Prebensen & Muzaffer S. Uysal (ed.), Handbook of Experience Science, chapter 15, pages 203-221, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:21746_15
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    File URL: https://www.elgaronline.com/doi/10.4337/9781803926902.00023
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