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The impact of the covid-19 pandemic on sustainable and innovative last-mile deliveries in the e-commerce market: lessons learned from Brazil and Poland

In: Environmentally Responsible Supply Chains in an Era of Digital Transformation

Author

Listed:
  • Maja Kiba-Janiak
  • Katarzyna Cheba
  • Jakub Marcinkowski
  • Leise Kelli de Oliveira

Abstract

The purpose of this chapter is to identify customers’ behaviour changes after the Covid-19 pandemic, to investigate how those changes influenced the implementation of sustainable and innovative last-mile delivery by CEP companies, and what lessons were learned from it. The following methods were used in the analyses: quantitative study among e-customers in Brazil and Poland, multidimensional statistical analysis and qualitative study among CEP representatives. The study shows increased e-purchases delivered at home in Brazil and to parcel lockers in Poland. Also, clusters of e-customers were identified regarding their delivery choices: the Poland e-customers choose more environmentally friendly delivery methods, while in Brazil there is no relation between the buying frequency and the delivery method. The chapter contributes to the research on e-customers’ and CEP companies’ behaviours in vulnerable situations that have never been observed before. The research results also reveal the CEPs companies’ motivations for introducing more environmentally friendly deliveries.

Suggested Citation

  • Maja Kiba-Janiak & Katarzyna Cheba & Jakub Marcinkowski & Leise Kelli de Oliveira, 2024. "The impact of the covid-19 pandemic on sustainable and innovative last-mile deliveries in the e-commerce market: lessons learned from Brazil and Poland," Chapters, in: Pietro Evangelista & Jukka Hallikas & Mohamad Y. Jaber (ed.), Environmentally Responsible Supply Chains in an Era of Digital Transformation, chapter 7, pages 123-140, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:21416_7
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    File URL: https://www.elgaronline.com/doi/10.4337/9781803920207.00012
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