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Digitalization to make environmental information accessible to consumers: The ‘barcode for the environment’ project

In: Environmentally Responsible Supply Chains in an Era of Digital Transformation

Author

Listed:
  • Francesco Testa
  • Roberta Iovino
  • Fabio Iraldo

Abstract

This chapter describes the ‘Barcode for the Environment’ project and illustrates how digitalization helps remove information barriers to developing a green market. This fosters the development of new digital tools that provide consumers with clear, specific, credible and verifiable information on products, using life cycle assessment (LCA) studies as the data source. We used ‘action research’ methodology and highlight how a collaborative approach involving researchers, technical and commercial partners can help to substantiate environmental claims and combat greenwashing. The project pursued three main goals: to improve the quality, standardization and effectiveness of communication initiatives related to the environmental performance of products; to increase companies’ skills in communicating their products’ environmental footprint; to design and develop a new mobile application for communicating the environmental footprint of products using GS1 standards (barcode/QR code).

Suggested Citation

  • Francesco Testa & Roberta Iovino & Fabio Iraldo, 2024. "Digitalization to make environmental information accessible to consumers: The ‘barcode for the environment’ project," Chapters, in: Pietro Evangelista & Jukka Hallikas & Mohamad Y. Jaber (ed.), Environmentally Responsible Supply Chains in an Era of Digital Transformation, chapter 10, pages 189-205, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:21416_10
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    File URL: https://www.elgaronline.com/doi/10.4337/9781803920207.00015
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