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Marketing and promotion

In: Teaching Agritourism

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Abstract

This chapter guides educators on effectively teaching agritourism marketing strategies to others. It explores methods for clarifying the significance of vision and mission statements, implementing the marketing mix (product, price, place, promotion), and employing market segmentation based on demographics, psychographics, and behavior. The chapter explores teaching the basics of branding, covering logo design, messaging, and signage. It also discusses various promotional strategies, the significance of cultivating an online presence and utilizing social media, along with the essential elements of product packaging, programming, and positioning. The chapter also discusses the importance of understanding the need for strategic partnerships in the growth of agritourism businesses.

Suggested Citation

  • ., 2024. "Marketing and promotion," Chapters, in: Teaching Agritourism, chapter 6, pages 82-97, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:21320_6
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    File URL: https://www.elgaronline.com/doi/10.4337/9781802208191.00010
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