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De-globalization, de-commercialization, and semi-mediatization: the influence of COVID-19 on global sport communication

In: Research Handbook on Sport and COVID-19

Author

Listed:
  • Wei Wei
  • Li Siying

Abstract

The impacts of the COVID-19 on global sport industry are far-reaching and long-lasting. The pandemic has changed the fundamental pattern of the sports narratives, and is in essence a deconstruction and rebranding of contemporary sports. Specifically, the impacts are manifested in three ways. First, deglobalization has led to significant changes in the characters of contemporary sports, with the industry chain of sports reorganized and redistributed after partial disconnection. This has posed new challenges to the global landscape of sport communication that has remained unchanged for years. Second, decommercialization is signified both by the operation events and the production and consumption of sport communication. Last but not least, the connotation of sports media professionalism has varied, and representations of semi-mediatization can be observed in some part of the sport communication market. Continued attention needs to be paid to the medium- and long-term effects of sport communication in the late stage of the pandemic as well as the post-pandemic era.

Suggested Citation

  • Wei Wei & Li Siying, 2022. "De-globalization, de-commercialization, and semi-mediatization: the influence of COVID-19 on global sport communication," Chapters, in: Paul M. Pedersen (ed.), Research Handbook on Sport and COVID-19, chapter 8, pages 88-98, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:21289_8
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