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CSR 3.0: corporate social activism as the next stage in the evolution of CSR?

In: Research Handbook on International Corporate Social Responsibility

Author

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  • Jacob Brower

Abstract

Recent work has demonstrated that corporate social responsibility (CSR), as it has been practiced for the past 30 years, has become institutionalized in the business world and that opportunities to differentiate by adopting these practices have become limited. Given prior observations regarding the evolutionary nature of CSR, the natural question is: “What’s next in the evolution of CSR?” In this chapter, I propose that the next wave of differentiation and institutional evolution in the CSR domain has already begun, and that it takes the form of the rising demand for and adoption of corporate sociopolitical activism that we have witnessed over the past decade. This chapter describes this phenomenon and seeks to integrate the emerging body of literature on the topic to understand what it is and what we know about the drivers and consequences of such activities, and proposes possible directions for future exploration of this emergent construct.

Suggested Citation

  • Jacob Brower, 2023. "CSR 3.0: corporate social activism as the next stage in the evolution of CSR?," Chapters, in: Anthony Goerzen (ed.), Research Handbook on International Corporate Social Responsibility, chapter 24, pages 377-390, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:21263_24
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    File URL: https://www.elgaronline.com/doi/10.4337/9781802207040.00033
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