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Bringing the traditional farm into the digital era: entrepreneurship with digitalization and diversification

In: Cases on Digital Entrepreneurship

Author

Listed:
  • Anna Sörensson
  • Maria Bogren

Abstract

The purpose of the case is to learn more about how to use digital marketing to create increased customer value in a traditional industry such as nature-based businesses. The case addresses issues such as digital marketing, where communication via social media becomes necessary to maintain relationships and reach new customers. There is also a focus on sustainability issues, such as how the farm can use sustainability in its digital marketing strategy

Suggested Citation

  • Anna Sörensson & Maria Bogren, 2023. "Bringing the traditional farm into the digital era: entrepreneurship with digitalization and diversification," Chapters, in: Luca Iandoli & Carmine Gibaldi (ed.), Cases on Digital Entrepreneurship, chapter 7, pages 75-89, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:21110_7
    as

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