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The role of digital technologies in the development of the Shape Stretch body stretching bar: a case study in product innovation and management resources

In: Cases on Digital Entrepreneurship

Author

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  • John DiMarco

Abstract

This case presents the development of a stand-alone body stretching bar, called Shape Stretch, and the use of digital technologies by the product developer. The use of digital technologies was critical to bootstrap and develop a medical and fitness device within the span of four years. The Shape Stretch story shows how using digital technologies accelerate innovation and product management processes through web-based applications, digital design tools, and USPTO patent and trademark tools

Suggested Citation

  • John DiMarco, 2023. "The role of digital technologies in the development of the Shape Stretch body stretching bar: a case study in product innovation and management resources," Chapters, in: Luca Iandoli & Carmine Gibaldi (ed.), Cases on Digital Entrepreneurship, chapter 4, pages 35-44, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:21110_4
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