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Managing gendered sport organizations

In: Research Handbook on Gender and Diversity in Sport Management

Author

Listed:
  • Laura Burton
  • Ajhanai C. I. Keaton

Abstract

Gender and race impact organizational and managerial practices in sport, such that images, cultures, interactions, and behaviors within organizational operations are linked to socially constructed gender norms and privilege whiteness over other racial categories. To disrupt gendered organizations, practitioners and scholars must acknowledge, link, recognize, and address how the intersection of women’s raced-gendered identities manifest distinct experiences for women of color and White women. This chapter applies the conceptual framework of intersectional equality to bring attention to the varying intersections of women’s identities in sport organizations. Applying a framework of intersectional equality requires sport organizations to intentionally examine their structures, processes, and practices, while also being attuned to how social identities are entangled in more than one system. Finally, the chapter calls attention to the racial identity of White women in sport organizational contexts, noting that to disrupt gendered organizations we must also disrupt single-axis perspectives of gender.

Suggested Citation

  • Laura Burton & Ajhanai C. I. Keaton, 2024. "Managing gendered sport organizations," Chapters, in: Pirkko Markula & Annelies Knoppers (ed.), Research Handbook on Gender and Diversity in Sport Management, chapter 6, pages 94-109, Edward Elgar Publishing.
  • Handle: RePEc:elg:eechap:21102_6
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    File URL: https://www.elgaronline.com/doi/10.4337/9781802203691.00016
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