IDEAS home Printed from https://ideas.repec.org/h/elg/eechap/21087_1.html
   My bibliography  Save this book chapter

Aesthetics in service design

In: The Materials of Service Design

Author

Listed:
  • Simon Clatworthy

Abstract

This chapter delves into the intersection of aesthetics, experience and service design. The author argues that service design has not fully embraced aesthetics as a means to enhance user experience. The chapter explores the work of Mads Nygard Folkmann on product and digital aesthetics and how it can be applied to service design. The author highlights key concepts such as the importance of touch-points and time in service design, the use of co-design tools, and the emphasis on the experiential journey and aesthetic offering/value proposition. The chapter also points to the use of different design methods such as mood boards, graphic novels, and video segments to assist in the integration of aesthetics and experience in service design. The author concludes by emphasizing the importance of understanding users as a community or culture in service design, and the need for new forms of collective experiences.

Suggested Citation

  • Simon Clatworthy, 2023. "Aesthetics in service design," Chapters, in: The Materials of Service Design, chapter 1, pages 237-252, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:21087_1
    as

    Download full text from publisher

    File URL: https://www.elgaronline.com/doi/10.4337/9781802203301.00043
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:elg:eechap:21087_1. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Darrel McCalla (email available below). General contact details of provider: http://www.e-elgar.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.