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Directing ethical consumption through the development of ethical foodscapes

In: Research Handbook on Ethical Consumption

Author

Listed:
  • Anthony Samuel
  • Cathy McGouran
  • Robert Thomas
  • Gareth R.T. White

Abstract

This chapter addresses the gap in current knowledge around the development of ethical foodscapes. It examines Forest Green Rovers Football Club as a novel example of an exclusively vegan gastronomic experience in a sporting setting that is traditionally associated with being a ‘food desert’. The research comprises a four-year period of study of FGR, employing participant observation, interviews and focus groups. It evidences the emergence of an ethic-dominant logic within both the organisation that created the foodscape, and the visitors who engage with it, to promote social and ecological wellbeing. Primarily this study evidences a new form of ethical hospitality experience that extends the current literature through the identification of foodscape ‘Experience 4.0’.

Suggested Citation

  • Anthony Samuel & Cathy McGouran & Robert Thomas & Gareth R.T. White, 2023. "Directing ethical consumption through the development of ethical foodscapes," Chapters, in: Marylyn Carrigan & Victoria K. Wells & Karolos A. Papadas (ed.), Research Handbook on Ethical Consumption, chapter 9, pages 136-157, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:20984_9
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