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Digital corporate communication and gamification

In: Handbook on Digital Corporate Communication

Author

Listed:
  • Jens Seiffert-Brockmann
  • Ariadne Neureiter

Abstract

Gamification is the application of game elements in non-game contexts. As a communication tool, gamification uses the human knack for game and play to convey ideas in a playful, entertaining manner. As a strategy, gamification applies procedural rhetoric to make ideas tangible in a virtual experience. Gamified communities can be an important cornerstone of the creation and maintenance of digital organization-stakeholder relationships. Other than written or visual communication, gamified platforms enable the experience of what it means to be in a stakeholder-organization -relationship and to live it virtually. Thus, gamified applications as part of gamified community platforms allow a new kind of participatory storytelling as part of a shared experience. This opens up new pathways to provide an idea of organizational identity, culture, and core values.

Suggested Citation

  • Jens Seiffert-Brockmann & Ariadne Neureiter, 2023. "Digital corporate communication and gamification," Chapters, in: Vilma Luoma-aho & Mark Badham (ed.), Handbook on Digital Corporate Communication, chapter 19, pages 266-280, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:20979_19
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