IDEAS home Printed from https://ideas.repec.org/h/elg/eechap/20958_12.html
   My bibliography  Save this book chapter

Technology turbulence in agricultural value chain: Evidence from India

In: Strategy in a Turbulent Era

Author

Listed:
  • Rohit Yadav
  • Azhar Jafri
  • Snehal Awate

Abstract

The study examines the disruptions to India’s established agricultural value chain due to the latest technologies and innovative business models. Using primary data from various regions in India, the chapter evaluates the inefficiencies in the traditional value chain. The exigencies of the farmers, the bureaucracy of the centralized distribution, and numerous intermediaries make the Indian agricultural value chain more relational and less modular. We show how agritech businesses are gradually solving the inefficiencies by leveraging innovative technologies. Finally, we propose an agritech marketplace model that can potentially reduce the market intermediaries and unlock higher value in the agricultural value chain.

Suggested Citation

  • Rohit Yadav & Azhar Jafri & Snehal Awate, 2024. "Technology turbulence in agricultural value chain: Evidence from India," Chapters, in: Ashton L. Hawk & Marcus M. Larsen & Michael J. Leiblein & Jeffrey J. Reuer (ed.), Strategy in a Turbulent Era, chapter 12, pages 251-269, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:20958_12
    as

    Download full text from publisher

    File URL: https://www.elgaronline.com/doi/10.4337/9781802201482.00022
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:elg:eechap:20958_12. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Darrel McCalla (email available below). General contact details of provider: http://www.e-elgar.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.