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In search of creative qualitative methods to capture current entrepreneurship research challenges

In: Big Questions and Great Answers in Entrepreneurship Research

Author

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  • Martine Hlady-Rispal
  • Alain Fayolle
  • William B. Gartner

Abstract

This chapter offers ways to develop qualitative studies in entrepreneurship research. We indicate why and how qualitative methods clearly and distinctively contribute to the understanding of current entrepreneurship challenges using examples from the articles published in Volume 59, Number 5 of the Journal of Small Business Management (2021) and from other recent qualitative research. We provide a synthesis of the five papers that comprise the Special Issue of the JSBM on qualitative research in entrepreneurship and conclude by offering practical advice for those seeking to publish insightful and creative qualitative research in entrepreneurship journals. We hope this chapter encourages entrepreneurship scholars to pursue opportunities that might enhance qualitative entrepreneurship research.

Suggested Citation

  • Martine Hlady-Rispal & Alain Fayolle & William B. Gartner, 2024. "In search of creative qualitative methods to capture current entrepreneurship research challenges," Chapters, in: Alain Fayolle & Sandrine Le Pontois & R. D.M. Pelly (ed.), Big Questions and Great Answers in Entrepreneurship Research, chapter 8, pages 131-159, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:20825_8
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    File URL: https://www.elgaronline.com/doi/10.4337/9781800888661.00014
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    Keywords

    Business and Management; Research Methods;

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