IDEAS home Printed from https://ideas.repec.org/h/elg/eechap/20790_17.html
   My bibliography  Save this book chapter

Who matters most? The salience sampling method for identifying and reporting key informants for qualitative components of MMR designs

In: Handbook of Mixed Methods Research in Business and Management

Author

Listed:
  • Ryan Gould
  • Matthew J. Xerri
  • Anneke Fitzgerald

Abstract

Detailed reporting on the sample selection process and a rationale for the qualitative sample selection mostly remains absent, and are seldom reported on in the dissemination of MMR research. However, the quality of qualitative data is greatly dependent upon the quality of the sample. In this chapter, we seek to improve qualitative rigour in MMR designs by offering a novel and comprehensive key informant sampling technique that draws upon stakeholder theory to increase authenticity and the trustworthiness of sample selection. We coin the technique - the salience sampling method – which provides researchers with a systematic process that improves the integrity of the input data used in qualitative designs and subsequently enhances the authenticity and trustworthiness of the research findings.

Suggested Citation

  • Ryan Gould & Matthew J. Xerri & Anneke Fitzgerald, 2023. "Who matters most? The salience sampling method for identifying and reporting key informants for qualitative components of MMR designs," Chapters, in: Roslyn Cameron & Xanthe Golenko (ed.), Handbook of Mixed Methods Research in Business and Management, chapter 17, pages 260-274, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:20790_17
    as

    Download full text from publisher

    File URL: https://www.elgaronline.com/doi/10.4337/9781800887954.00026
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:elg:eechap:20790_17. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Darrel McCalla (email available below). General contact details of provider: http://www.e-elgar.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.