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Governing media and communications diversity in the digital age

In: Handbook of Media and Communication Governance

Author

Listed:
  • Fiona R. Martin
  • Tim Koskie

Abstract

The governance of digital media diversity in an age of abundance requires new audience and stakeholder focused, systemic approaches to conceiving, assessing and negotiating pluralism strategies that address the extraordinary power of platform companies over media discoverability, distribution and interaction. This chapter unpacks the complex nature of media diversity concepts, dimensions and normative frameworks and discusses the challenges of applying these to the development of diversity interventions in evolving mediascapes shaped by media platformization. It demonstrates the ways in which a governance lens can shed light on the intricacies of coordinating multi-layer, multi-factorial and multi-stakeholder diversity initiatives.

Suggested Citation

  • Fiona R. Martin & Tim Koskie, 2024. "Governing media and communications diversity in the digital age," Chapters, in: Manuel Puppis & Robin Mansell & Hilde Van den Bulck (ed.), Handbook of Media and Communication Governance, chapter 30, pages 397-413, Edward Elgar Publishing.
  • Handle: RePEc:elg:eechap:20752_30
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    File URL: https://www.elgaronline.com/doi/10.4337/9781800887206.00041
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