Governing mediation in the data ecosystem: lessons from media governance for overcoming data asymmetries

The internet and the accompanying datafication were heralded to usher in a golden era of disintermediation. Instead, the modern data ecology witnessed a process of remediation, or ‘hyper-mediation’, resulting in governance challenges, many of which underlie broader socioeconomic difficulties. Particularly, the rise of data asymmetries and silos create new forms of scarcity and dominance with deleterious political, economic and cultural consequences. Responding to these challenges requires a new data governance framework, focused on unlocking data and developing a more data pluralistic ecosystem. We argue for regulation and policy focused on promoting data collaboratives, an emerging form of cross-sectoral partnership; and on the establishment of data stewards, individuals/groups tasked with managing and responsibly sharing organizations’ data assets. Some regulatory steps are discussed, along with the various ways in which these two emerging stakeholders can help alleviate data scarcities and their associated problems.