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Hybrid innovation surveys: combining subject and object approaches to innovation measurement

In: Handbook of Innovation Indicators and Measurement

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  • Anthony Arundel

Abstract

Hybrid innovation surveys include a module of one or more questions on a single innovation (the object method) and questions on all innovations combined (the subject method). The advantages of an object module compared to subject questions is greater accuracy and a lower response burden for respondents. Object modules were first used to determine if respondents understood innovation definitions. Their use has been extended to collect data on the novelty, type, inputs, and outcomes of a single innovation. The chapter covers selection criteria for a single innovation, item non-response rates for questions asking for a description of a single innovation, the use of modules for failed or underperforming innovations, and the types of questions that are suitable for a module. Object modules are most relevant when research questions benefit from data that directly links innovation inputs with outcomes.

Suggested Citation

  • Anthony Arundel, 2023. "Hybrid innovation surveys: combining subject and object approaches to innovation measurement," Chapters, in: Handbook of Innovation Indicators and Measurement, chapter 17, pages 323-341, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:20555_17
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    File URL: https://www.elgaronline.com/doi/10.4337/9781800883024.00028
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