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Digital outsidership: the practical and affective effects of digitalization in international business relationships between Kenyan and German firms

In: Research Handbook on Innovation in International Business

Author

Listed:
  • Sonja Mattfeld
  • Dorota Piaskowska
  • Tilo Halaszovich

Abstract

The COVID-19 pandemic induced a wave of organizational innovation in the form of a rapid adoption of digitally mediated communication in international business exchanges. This study considered the effects of this innovation on firms' relationships in their international business networks. Through an inductive analysis of data obtained from ten Kenyan and German firms and four business intermediaries, we found that practical and affective (in)efficiencies of digitally mediated communication impact firms' abilities to maintain and develop relationships. New and weak relationships were particularly negatively influenced by the affective inefficiencies, leading to digital outsidership and hindering internationalization.

Suggested Citation

  • Sonja Mattfeld & Dorota Piaskowska & Tilo Halaszovich, 2022. "Digital outsidership: the practical and affective effects of digitalization in international business relationships between Kenyan and German firms," Chapters, in: Desislava Dikova & Edith Ipsmiller (ed.), Research Handbook on Innovation in International Business, chapter 9, pages 177-205, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:20551_9
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