The internet and internationalization: a review and future research agenda

In this chapter, we systematically review both theoretical and empirical research focused on the use of the internet in firms' internationalization, highlighting its relevance for different types of firms in diverse contexts. We demonstrate how academic literature has discussed internationalization via the internet between 1991 and 2021, and highlight the main takeaways. We systematically review academic publications ranked 3-star or higher according to the Association of Business Schools (ABS) and arrive at three distinct categories that capture research on the use of the internet in internationalization: Antecedents, phenomena and consequences. We make a contribution to academic knowledge by first discussing what has or has not been researched, and second, by providing guidance to researchers about potentially fruitful, yet undiscovered fields whose exploration may help us to better understand the role of the internet for internationalizing firms.