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The role of BigTech in emerging markets

In: Handbook of Banking and Finance in Emerging Markets

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  • Silvio Andrae

Abstract

BigTech is playing an increasingly important role in business life. The business model of Big Techs distinct to offer financial services due to their solid technological capabilities. However, the Big Tech platforms are mainly active outside the financial sector in e-commerce, Internet search, or social media. Payments serve as an interface for BigTech to penetrate the financial sector in the future. A comparative country study examines which strategies they are pursuing in the four emerging markets (Brazil, India, Kenya, and China).

Suggested Citation

  • Silvio Andrae, 2022. "The role of BigTech in emerging markets," Chapters, in: Duc K. Nguyen (ed.), Handbook of Banking and Finance in Emerging Markets, chapter 23, pages 433-463, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:20452_23
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    Keywords

    Development Studies; Economics and Finance;

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