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Hispanic (or Latinx) identification, consumption and acculturation

In: Handbook of Research on Ethnic and Intra-cultural Marketing

Author

Listed:
  • Luis E. Torres
  • Phillip Hartley

Abstract

Consumption among Hispanics or the Latinx community (a more widely accepted term among younger generations) has been drawing attention as this segment of the US population increases in size and economic importance. Several variables including level of acculturation might have an impact on such consumption. Government regulated offerings usually react differently than other product types. The purpose of this study is to investigate potential reasons why a connection between Hispanic consumer acculturation and alcohol consumption exists.

Suggested Citation

  • Luis E. Torres & Phillip Hartley, 2022. "Hispanic (or Latinx) identification, consumption and acculturation," Chapters, in: Glen H. Brodowsky & Camille P. Schuster & Rebeca Perren (ed.), Handbook of Research on Ethnic and Intra-cultural Marketing, chapter 12, pages 160-169, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:20406_12
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