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Corporate social (ir-)responsibility - CSR in esports: a strategic bridge to sport for development?

In: Handbook of Sport and International Development

Author

Listed:
  • Jukka Rintamaki
  • Emily Jane Hayday
  • Richard Loat

Abstract

How relevant are current Sport for Development (SFD) methodologies in today’s digital era? There is a need to innovate SFD programming to ensure the sector’s long-term relevance, sustainability, and viability. Esports offers a potential opportunity to simultaneously innovative SFD methodologies, whilst offering a pathway for esports to enrich its social impact, by embedding SFD agendas. As a young but developing industry, esports is lacking holistic governance and has experienced corporate irresponsibility with cases of harassment, discrimination, doping and match fixing. Therefore, through esports Corporate Social Responsibility (CSR) initiatives that leverage SFD efforts, we propose an innovation that strategically uses digital spaces and esports CSR to support future SFD development agendas, whilst helping showcase esports social priorities.

Suggested Citation

  • Jukka Rintamaki & Emily Jane Hayday & Richard Loat, 2023. "Corporate social (ir-)responsibility - CSR in esports: a strategic bridge to sport for development?," Chapters, in: Nico Schulenkorf & Jon Welty Peachey & Ramón Spaaij & Holly Collison-Randall (ed.), Handbook of Sport and International Development, chapter 31, pages 374-385, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:20349_31
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    File URL: https://www.elgaronline.com/doi/10.4337/9781800378926.00041
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