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Inquiry into digital peer-to-peer platforms

In: Research Handbook on Digital Strategy

Author

Listed:
  • Oksana Gerwe
  • Rosario Silva

Abstract

Digital peer-to-peer (P2P) platforms are an increasingly prevalent form of exchange that are becoming more diverse as they span across different industries. For the research on digital P2P platforms to move forward, it is important to have a clear view of what we understand under this type of platform and how we can systematically conceptualize their heterogeneous universe. This conceptual paper has three objectives. First, it provides a definition of digital P2P platforms. Second, it develops a systematic classification of this type of platform based on three salient dimensions: (1) asset that underlies the transaction (physical, human, digital asset or money), (2) mode of transaction (only online or online plus offline) and 3) monetary compensation (present or absent). Third, it discusses the main strategic decisions of digital P2P platforms to attract, match and retain peer-providers and consumers.

Suggested Citation

  • Oksana Gerwe & Rosario Silva, 2023. "Inquiry into digital peer-to-peer platforms," Chapters, in: Carmelo Cennamo & Giovanni B. Dagnino & Feng Zhu (ed.), Research Handbook on Digital Strategy, chapter 9, pages 177-193, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:20348_9
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