IDEAS home Printed from https://ideas.repec.org/h/elg/eechap/20348_2.html
   My bibliography  Save this book chapter

The next frontier of digital business model innovation

In: Research Handbook on Digital Strategy

Author

Listed:
  • Ludovica Moi
  • Yanina Rashkova
  • Francesca Cabiddu

Abstract

Firms are increasingly shaken by the challenges triggered by today’s unpredictable landscapes. In this context, they are constantly searching for new ways to address fast-moving marketplaces more rapidly and with greater flexibility. This chapter investigates how strategic agility helps organizations innovate their digital business models to adapt to changing market conditions. To this end, we perform an exploratory single-case study focusing on Clickio, a leading firm in programmatic marketing that offers innovative technological solutions for digital publishers. This study provides a structured analysis of how strategic agility assists firms in accomplishing digital business model innovation across three intertwining dimensions – the business model’s content, structure, and governance. Our study may support managers seeking to redefine their digital business model by learning more about how strategic agility can be embedded into their strategic and operational efforts to develop a more significant digital value proposition, and adapt to the uncertainty of today’s shifting business contexts more effectively.

Suggested Citation

  • Ludovica Moi & Yanina Rashkova & Francesca Cabiddu, 2023. "The next frontier of digital business model innovation," Chapters, in: Carmelo Cennamo & Giovanni B. Dagnino & Feng Zhu (ed.), Research Handbook on Digital Strategy, chapter 2, pages 43-59, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:20348_2
    as

    Download full text from publisher

    File URL: https://www.elgaronline.com/view/edcoll/9781800378902/9781800378902.00008.xml
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:elg:eechap:20348_2. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Darrel McCalla (email available below). General contact details of provider: http://www.e-elgar.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.