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Feminist analyses of popular culture

In: Handbook of Feminist Research Methodologies in Management and Organization Studies

Author

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  • Barbara Czarniawska

Abstract

This chapter begins with a presentation of arguments for organization scholars to pay attention to trends and developments in popular culture. Next come examples of feminist analyses of various popular media, with a focus on their role in shaping public opinion. In concluding I emphasize the fact that in the present medialized reality, popular culture may have the last word in forming young people’s gender perceptions.

Suggested Citation

  • Barbara Czarniawska, 2023. "Feminist analyses of popular culture," Chapters, in: Saija Katila & Susan Meriläinen & Emma Bell (ed.), Handbook of Feminist Research Methodologies in Management and Organization Studies, chapter 24, pages 373-388, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:20257_24
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    File URL: https://www.elgaronline.com/doi/10.4337/9781800377035.00034
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