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The rise of geographical indications in Latin America: the case of pisco

In: Ethical Value Networks in International Trade

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  • Peter B.F. Williams

Abstract

Pisco is a liquor that has grown in global recognition and trade. In this chapter the debate regarding the origin of pisco and the development of the designation of origin (DO) mark in Peru are analysed. To begin, the chapter briefly outlines the global expansion of geographical indications. It then focuses on the Peruvian pisco case study, using findings from primary fieldwork to demonstrate some of the key opportunities, limitations and shortcomings of the evolving value network. In conclusion, it considers the importance of local economic, social and institutional contexts where a GI is embedded.

Suggested Citation

  • Peter B.F. Williams, 2022. "The rise of geographical indications in Latin America: the case of pisco," Chapters, in: Warwick E. Murray & John Overton & Kelle Howson (ed.), Ethical Value Networks in International Trade, chapter 7, pages 112-131, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:20138_7
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