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Behavioral economics and social nudges in sustainable travel

In: Innovations in Transport

Author

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  • William Riggs

Abstract

Research has shown that travel behaviour can be influenced by economic and social nudges. This chapter explores how individual decisions are framed by the built environment as well as by behavioural factors. It explores how transportation nudges provide a growth area for transportation planners and engineers, particularly as travel choices and trip complexity increases with smart, connected, and automated mobility services.

Suggested Citation

  • William Riggs, 2022. "Behavioral economics and social nudges in sustainable travel," Chapters, in: Bert van Wee & Jan A. Annema & Jonathan Köhler (ed.), Innovations in Transport, chapter 5, pages 89-110, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:20081_5
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