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Communicating the climate emergency: imagination, emotion, action

In: Standing up for a Sustainable World

Author

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  • Genevieve Guenther

Abstract

In order to persuade voters to demand the just decarbonization of their economies, climate communicators should engage the imagination to produce a complex of three emotions: fear of climate breakdown, outrage that powerful actors are blocking the passage of effective climate policy, and desire for a safer world. These emotions help voters identify themselves with victims of climate change, see fossil-fuel barons and climate-denying politicians as political antagonists, and understand themselves as courageous people who can take collective action to preserve the living world.

Suggested Citation

  • Genevieve Guenther, 2020. "Communicating the climate emergency: imagination, emotion, action," Chapters, in: Claude Henry & Johan Rockström & Nicholas Stern (ed.), Standing up for a Sustainable World, chapter 56, pages 401-408, Edward Elgar Publishing.
  • Handle: RePEc:elg:eechap:20009_56
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