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The science of marketing

In: The Science of Business

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Abstract

This chapter considers how the discipline of marketing has evolved as a scientific pursuit.

Suggested Citation

  • ., 2024. "The science of marketing," Chapters, in: The Science of Business, chapter 7, pages 91-106, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:19932_7
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    File URL: https://www.elgaronline.com/doi/10.4337/9781800370333.00016
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