Overview on stakeholder engagement

Until recently, urban transport authorities often overlooked freight, concentrating their attention on the movement of people. Even when motivated to tackle urban freight, many city authorities find it difficult to mobilize their own resources, and address the complex set of differing views of a large variety of stakeholders. Historically, the role of city authorities, or local authorities within cities, has been confined largely to one of regulation as opposed to collaborative planning. Correspondingly, until recently there has been limited engagement of private companies in the local-authority transport-planning process. Engaging stakeholders is very important as without their involvement it is very difficult to motivate changes in the urban freight and logistics system or design policies that might be mutually beneficial; successful implementation of effective urban logistics initiatives demands a solid understanding of both freight activity and the supply chains serving the urban area. This chapter examines these issues and addresses how cities can more effectively engage with stakeholders. There is a strong need to identify obstacles, propose solutions and define implementation paths that consider the concerns of all stakeholders involved. This sounds rather straightforward but in practice there are many conflicts among and within public and private-interest groups and these often result in obstacles to success. This chapter will address the range of complex issues involved and establish a framework for understanding the options related to stakeholder engagement to improve urban freight sustainability.