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The common-sense economy

In: Handbook of Research Methods in Behavioural Economics

Author

Listed:
  • Pascal Moliner
  • Patrick Rateau

Abstract

This chapter presents the theory of social representations and various examples of its implementation for the study of objects or economic phenomena. It describes how, when these objects or phenomena are apprehended by non-expert audiences, they can be simplified in their nature, determinants or effects. It also describes how these social representations can lead individuals to make decisions or adopt behaviours that significantly deviate from economic rationality. Finally, it indicates some areas where the consideration of this common-sense economic knowledge could have a societal interest.

Suggested Citation

  • Pascal Moliner & Patrick Rateau, 2023. "The common-sense economy," Chapters, in: Morris Altman (ed.), Handbook of Research Methods in Behavioural Economics, chapter 6, pages 104-118, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:19806_6
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    Keywords

    Economics and Finance; Research Methods;

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