Brand protection: creating an enforcement framework for action

Effective brand protection programs should have several enforcement components. An effective enforcement strategy can form a strong foundation for anti-counterfeiting efforts and be an integral part of any total business solution. This chapter provides a guide for the design, implementation, and operation of an effective enforcement function. One of the most critical components of any enforcement function is investigations, the thorough and systematic process to gather evidence and determine the facts of an incident. Investigations should address the who, what, when, where, why, and how of an incident, and give attention to the questions of what is known, how it is known, and why it matters. Effective intelligence gathering and analysis capabilities also provide value by identifying and targeting counterfeiting operations, prioritizing investigative efforts, focusing resources on repeat or serious offenders, and helping rights holders increase their effectiveness and efficiency. Product authentication forms yet another key component of enforcement programs.