IDEAS home Printed from https://ideas.repec.org/h/elg/eechap/19466_1.html
   My bibliography  Save this book chapter

A critical overview of religion, culture and consumption in developing nations

In: Religion and Consumer Behaviour in Developing Nations

Author

Listed:
  • Ayantunji Gbadamosi

Abstract

Given the associated complexity, understanding consumer behavior is a herculean endeavor. This is connected to the fact that it is influenced by a myriad of factors which are also interconnected in a number of ways. Meanwhile, the role of culture and religion, among these key factors that underpin consumption are increasingly acknowledged. Hence, examining this robustly is considered essential towards extending our understanding of this phenomenon. Accordingly, this chapter provides a critical overview of this. It specifically, presents an overview of some of the common religions towards highlighting the associated beliefs. Showing this demonstrates the scale of diversity that characterized it. Moreover, driven by the need for focused contribution to the literature, the discourse on this important topic is specifically positioned to revolve around developing nations. Hence, the chapter underscores how religion and culture interplay to influence consumption in developing nations, and highlights the value of knowing this for effective marketing decisions.

Suggested Citation

  • Ayantunji Gbadamosi, 2021. "A critical overview of religion, culture and consumption in developing nations," Chapters, in: Ayantunji Gbadamosi & Ayodele C. Oniku (ed.), Religion and Consumer Behaviour in Developing Nations, chapter 1, pages 1-24, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:19466_1
    as

    Download full text from publisher

    File URL: https://www.elgaronline.com/view/edcoll/9781839101021/9781839101021.00009.xml
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:elg:eechap:19466_1. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Darrel McCalla (email available below). General contact details of provider: http://www.e-elgar.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.