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Applications of store loyalty card big data in the location planning process

In: Big Data Applications in Geography and Planning

Author

Listed:
  • Nick Hood
  • Graham Clarke
  • Andy Newing
  • Tim Rains

Abstract

Store loyalty card data is a contemporary form of ‘Big Data’ with uses in geography and planning. These data capture a multitude of consumer behaviours, many of which have a spatial and temporal element. Using data provided by a major grocery multiple, this chapter discusses the application of this type of data in two key areas of retail analysis: calibrating customer behaviour in retail models and understanding the geodemographics of uptake of e-shopping by consumers. The wider insights gained from this application of store loyalty card data contribute to the understanding of the utility of big data, the proliferation of e-commerce engagement and the potential role of novel forms of data in the store location planning process.

Suggested Citation

  • Nick Hood & Graham Clarke & Andy Newing & Tim Rains, 2021. "Applications of store loyalty card big data in the location planning process," Chapters, in: Mark Birkin & Graham Clarke & Jonathan Corcoran & Robert Stimson (ed.), Big Data Applications in Geography and Planning, chapter 9, pages 107-120, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:19400_9
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