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Ethnography

In: Handbook on Implementation Science

Author

Listed:
  • Jeanette Wassar Kirk
  • Emily R. Haines

Abstract

Ethnography is often described as the systematic study of people and cultures. As a method of data collection, ethnography entails examining the ordinary activities and social meanings of participants in a certain specific social situation. The researcher participates in the setting and sometimes in activities to collect data without imposing meaning on those being followed. This chapter defines ethnography and describes the fieldwork involved in ethnographic studies. Ethnography has not been widely used in implementation science but in many ways represents an untapped resource for understanding the interface between intervention components, their implementation, and the context in which they are implemented. The authors describe personal experiences of using an ethnographic approach in implementation research studies. Challenges and strengths of using ethnography in implementation science are discussed.

Suggested Citation

  • Jeanette Wassar Kirk & Emily R. Haines, 2020. "Ethnography," Chapters, in: Per Nilsen & Sarah A. Birken (ed.), Handbook on Implementation Science, chapter 22, pages 480-486, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:18688_22
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