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Putting circular ambitions into action: the case of Accus, a small Swedish sign company

In: Handbook of the Circular Economy

Author

Listed:
  • Hervé Corvellec
  • Maira Babri
  • Herman I. StÃ¥l

Abstract

This chapter presents a case study of Accus, a small Swedish light sign company which began with circular business model development for environmental reasons. Drawing on Actor Network Theory (ANT), it shows that circular business model development is a collective endeavor that rests on bringing together a large array of human, as well as non-human, actors in a development process that is hesitant, imprecise, provisory, contingent, and reversible. The conclusion is that a transition to circular business models amounts to a shift toward a material order, and a corresponding suggestion is made that the competitive strength of linear solutions needs to be drastically reduced if firms are to successfully translate their circular ambitions into circular business practices.

Suggested Citation

  • Hervé Corvellec & Maira Babri & Herman I. StÃ¥l, 2020. "Putting circular ambitions into action: the case of Accus, a small Swedish sign company," Chapters, in: Miguel Brandão & David Lazarevic & Göran Finnveden (ed.), Handbook of the Circular Economy, chapter 20, pages 266-277, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:18519_20
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    Cited by:

    1. Valve, Helena & Lazarevic, David & Humalisto, Niko, 2021. "When the circular economy diverges: The co-evolution of biogas business models and material circuits in Finland," Ecological Economics, Elsevier, vol. 185(C).

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