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BBC3 goes digital

In: Teaching Cultural Economics

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  • Ruth Towse

Abstract

BBC3 is a television channel in the UK that targets young people. In 2015 the BBC transferred it from over-the air broadcasting to a digital channel accessed by the BBC iPlayer catch-up service. The BBC is a public sector broadcaster (psb) and its digital policy has to comply with its psb mandate; this transfer was part of a cost-cutting policy. An article by Doyle (2016) reviewing the economics of psb and the transfer to digital provides the basis for the discussion in this chapter.

Suggested Citation

  • Ruth Towse, 2020. "BBC3 goes digital," Chapters, in: Trine Bille & Anna Mignosa & Ruth Towse (ed.), Teaching Cultural Economics, chapter 30, pages 225-228, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:18414_30
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    Keywords

    Economics and Finance; Teaching Methods;

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