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Understanding the potential for behavioural economics to inform more effective planning and delivery of cycling projects

In: A Companion to Transport, Space and Equity

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  • Matt Higgins

Abstract

Matt Higgins discusses the potential of behavioural economics, and particularly the Mindspace framework, for use in consultation processes around transport projects. The Walthamstow Village Mini-Holland cycle scheme in London is used to explore the potential for framing projects in a way that might reduce public opposition. The role of the messenger, incentives and salience are seen as particularly important in project development and in limiting any public controversy that might follow.

Suggested Citation

  • Matt Higgins, 2019. "Understanding the potential for behavioural economics to inform more effective planning and delivery of cycling projects," Chapters, in: Robin Hickman & Beatriz Mella Lira & Moshe Givoni & Karst Geurs (ed.), A Companion to Transport, Space and Equity, chapter 18, pages 255-270, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:18365_18
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