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Industry organization, media management and media economics

In: A Research Agenda for Media Economics

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  • Ulrike Rohn

Abstract

The chapter introduces areas and questions for future research by media management and media economics scholars that will further our understanding of how media industries are organized. It starts by describing how these two fields of scholarship are connected. This is followed by a research agenda that includes research questions under the following headlines: technological change, policies, globalization, business models and decision making. The research questions this chapter proposes reveal how research in media management and media economics is intertwined. They also show that these fields of scholarship differ from other related scholarly fields, including general management studies and economics.

Suggested Citation

  • Ulrike Rohn, 2019. "Industry organization, media management and media economics," Chapters, in: Alan B. Albarran (ed.), A Research Agenda for Media Economics, chapter 9, pages 144-158, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:18326_9
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