Decentred practices of innovation in the experience economy

The practices involved in making new tourist destinations in the experience economy are often about the mobilization of multiple actors across sectors, agendas and places. This chapter investigates the making of the new Camøno hiking route on the Danish island of Møn during 2016. The route was gradually established through networking among architects, tourism developers, the local museum, local entrepreneurs, municipal planners and the Realdania foundation. It hints at narratives of the Camino and pilgrimages more broadly, and involves the making of benches, signs, maps and websites. Inspired by actor-network theory methodology, the processes of making the hiking route are described, based on interviews with actors involved and participant observation in workshops and evaluation meetings. This reveals decentred innovation practices dealing with material objects and fragile practices, stabilized through a strong narrative around the name of the Camøno route.