Attracting a specific social cohort

There are several population cohorts that have positive consequences for the vitality and competitiveness of an urban region. Wealthy financial and corporate individuals bring their wealth and spending power and help to create city environments that are attractive to tourists and shoppers. Typically the cities that seek them create living environments that are congenial to them. Other cities have targeted younger workers, many with families, who are seeking an attractive place to work and to raise their children. They tend to be high tech workers with specific needs for culture, recreation and other amenities. Cities that create urban environments that they find congenial are successful; those that do not may stagnate. Rapid transit, parks, green buildings, cycle paths, pedestrian ways, entertainment districts, cultural districts with museums, performance centers and theaters, and playing fields are among the architectural features that are attractive to this younger workforce.