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A brief primer on using functional magnetic resonance imaging (fMRI) in entrepreneurship research

In: Handbook of Research Methodologies and Design in Neuroentrepreneurship

Author

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  • M.K. Ward
  • Crystal Reeck
  • William Becker

Abstract

The purpose of this chapter is to support entrepreneurship scholars in their efforts to integrate neuroimaging with entrepreneurship. First, we describe the potential benefits of using neuroimaging in entrepreneurship research. Second, we discuss general issues and considerations to make in neuroimaging research. Then we focus on functional magnetic resonance imaging (fMRI) as a neuroimaging method to bring the neural level of analysis to entrepreneurship research. We discuss opportunity recognition and assessment, and entrepreneurial decision making as examples of topic areas ripe for neuroentrepreneurship and fMRI. We subsequently describe hypotheses designs and best practices in fMRI research. Finally, we close with a discussion regarding interpretation and communication of results.

Suggested Citation

  • M.K. Ward & Crystal Reeck & William Becker, 2017. "A brief primer on using functional magnetic resonance imaging (fMRI) in entrepreneurship research," Chapters, in: Mellani Day & Mary C. Boardman & Norris F. Krueger (ed.), Handbook of Research Methodologies and Design in Neuroentrepreneurship, chapter 5, pages 120-149, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:16973_5
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    Cited by:

    1. Shane, Scott & Drover, Will & Clingingsmith, David & Cerf, Moran, 2020. "Founder passion, neural engagement and informal investor interest in startup pitches: An fMRI study," Journal of Business Venturing, Elsevier, vol. 35(4).

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