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Unpacking neuroentrepreneurship: conducting entrepreneurship research with EEG technologies

In: Handbook of Research Methodologies and Design in Neuroentrepreneurship

Author

Listed:
  • Pablo Martin De Holan
  • Cyril Couffe

Abstract

Advances in neurocsciences offer vast promise for scholars interested in entrepreneurial cognition and decision making. In this chapter, we unpack the potential and the challenges of using EEG technologies for entrepreneurship research. Based on our experience, we explore areas where EEG shows the most promise and its intrinsic limits, and offer some practical advice for scholars interested in setting up similar projects. We conclude with some suggestions for further empirical work.

Suggested Citation

  • Pablo Martin De Holan & Cyril Couffe, 2017. "Unpacking neuroentrepreneurship: conducting entrepreneurship research with EEG technologies," Chapters, in: Mellani Day & Mary C. Boardman & Norris F. Krueger (ed.), Handbook of Research Methodologies and Design in Neuroentrepreneurship, chapter 4, pages 94-119, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:16973_4
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    Cited by:

    1. Shane, Scott & Drover, Will & Clingingsmith, David & Cerf, Moran, 2020. "Founder passion, neural engagement and informal investor interest in startup pitches: An fMRI study," Journal of Business Venturing, Elsevier, vol. 35(4).

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