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Introduction

In: Handbook of Research Methodologies and Design in Neuroentrepreneurship

Author

Listed:
  • Mellani Day
  • Mary C. Boardman
  • Norris F. Krueger

Abstract

The introduction to this handbook presents an overview of issues that will be introduced in the rest of the chapters with respect to the nascent field of neuroentrepreneurship. Entrepreneurship researchers have begun to investigate brain-based research methods; however, hurdles such as a lack of familiarity with and training in neuroscience research design and implementation, along with interpretation of reactions in the brain to stimuli in laboratory experiments, has prevented any wide-scale adoption of these methods. Initial questions that neuroscientists wrestle with, and that those who would focus on brain-based research should consider, such as philosophical stance on brain versus mind and causation, are addressed.

Suggested Citation

  • Mellani Day & Mary C. Boardman & Norris F. Krueger, 2017. "Introduction," Chapters, in: Mellani Day & Mary C. Boardman & Norris F. Krueger (ed.), Handbook of Research Methodologies and Design in Neuroentrepreneurship, chapter 1, pages 1-10, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:16973_1
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