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Introduction

In: The Rise to Market Leadership

Author

Listed:
  • Franco Malerba
  • Sunil Mani
  • Pamela Adams

Abstract

In recent years many new international market leaders from the BRICS countries have emerged in several manufacturing and service industries. This important study answers a number of crucial questions including, how did these companies rise up to become important players in their respective industries? What is the contribution of systemic and country specific factors? What is the role of internal firm factors in enabling these companies to become market leaders? The book presents evidence from companies in the automotive, pharmaceutical and ICT industries of China, India and Brazil.

Suggested Citation

  • Franco Malerba & Sunil Mani & Pamela Adams, 2017. "Introduction," Chapters, in: Franco Malerba & Sunil Mani & Pamela Adams (ed.), The Rise to Market Leadership, chapter 1, pages 1-19, Edward Elgar Publishing.
    • Handle: RePEc:elg:eechap:15882_1
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